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Portfolio - Marcus 2229

Marcus 2229

J. Tyrone Marcus is an adjunct lecturer in sports law at the University ....

RFDW

RFD Williams Sports Consultancy

RFD Williams Sports Consultancy did not have....

Mastermind Leaders

Mastermind Leaders possessed a strong social media presence but did not....

BLU Networks Web Design Consultancy

BLU Networks Consultancy Limited had a previously....

Marcus 2229

Review content & Intent

Project Brief

J. Tyrone Marcus is an adjunct lecturer in sports law at the University of the West Indies. His passion surrounds motivating individuals in the field of personal excellence and leadership.

He wanted a blog website to inspire, motivate and grow his audience on a weekly basis. His goal as an author and sports lawyer is to provide tools for attaining personal excellence, maturity of character, and skills for exemplary leadership.

Research & Execution

Our Approach

We conducted a global-discovery process to learn more about the field of motivational speaking.

Coupled with the brief, we crafted a strategy that would attract new leads, starting in Trinidad and Tobago.

This strategy includes writing weekly blog posts and employing specialized SEO techniques to improve visibility, ranking and lead generation.

Outcome

Result

Since the launch of the website, Marcus 2229 has received high praise, and the website continues to generate multiple leads.

We continue to actively work with him on a growth strategy that will elevate his platform and connect with his target audience.

Marcus 2229 - Portfolio

RFD Williams Sports Consultancy

Review content & Intent

Project Brief

RFD Williams Sports Consultancy did not have a website and needed to create one to help add credibility to their company.

Global exposure was also important to them as a professional website would help establish their brand and distinguish them from their competitors in the field of Sports Consultancy.

Research & Execution

Our Approach

We conducted research on their local competitors in Trinidad and compiled a list. Then we reviewed the project brief, and based on the brief and the competition, we decided to create a single-page application.

This allowed us to focus all the content around introducing Ricardo Williams, the Managing Director and founder, outlining his objectives in addition to the abundance of services that will be available from his company.

Outcome

Result

The launch was extremely well received on all his social platforms and the customer is now able to monitor the analytics of his site on a real time basis.

He has also started to reap the benefits of the business exposure both locally and abroad as the website provides an ongoing virtual presence that can help gain the trust of potential customers.

RFD Williams Sports Consultancy

Mastermind Leaders

Mastermind Leaders

Review Content & Intent

Project Brief

Mastermind Leaders had a strong social media presence but did not have a website that would help build their credibility, generate leads, or build their business and advertising services efficiently.

One of their main objectives was to open multiple branches of the business community and they believed that the website would help get them the necessary exposure by displaying photo galleries of events and helping them connect with new and existing members.

Observation & Execution

Our Approach

We held several interviews with Stalin Sheppard and his founding members. We also attended meetings to review the brief in order to gain a clear understanding of their needs.

We registered their domain name and set up a hosting account. We created an interactive website that included an internal social network, a blog, a photo gallery, analytics, testimonials, and advertisements for services and affiliates.

Outcome

Result

The site received rave reviews for its professional look and helped Mastermind Leaders build their audience through their blog. The photo gallery provided necessary exposure of specific events, and they were successful in opening two new branches.

 

 

BLU Networks Consultancy Limited

Review Content

Project Brief

BLU Networks Consultancy Limited had a website that was focused on establishing an online presence. The website achieved the intended result, but as the company evolved, the website needed to improve. The site was slow and lacked support for mobile users. The company directorship made the decision that it was necessary to update and redesign the website in line with present technologies and expectations.

BLU Networks have been in business for eight years, so they were not in search of credibility as a new enterprise, but needed more exposure in order to gain new customers – all of this being supported by new technology on their website.

After evaluating the existing website, the decision was taken to rebuild the site using a more appropriate and up-to-date platform. The opportunity was also taken to update the content.

Execution

Our Approach

We initially met with the company directors to determine the goals for the website as well as determining other features that would be included in the redesign. We also had specific meetings to discuss branding, social media integration etc.

We decided to undertake a discovery process to look at their history of partners and clients and placed that information on display in the form of rotating testimonials and slides on the website.

We also implemented a new marketing strategy that included webinars and weekly blog posts that helped establish them as authorities in the industry and gain new leads that could be converted into customers.

Outcome

Result

Since its launch, BLU Networks has been able to use the website to support their goals for establishing an online presence, along with the execution of new initiatives and the support of new technologies. Now BLU can better understand their existing and potential customers by tracking their site usage through analytics.  

They were able to implement the use of blogs as part of their marketing strategy. The blog produces consistent results, and they continue to build their audience on their social media platforms. They are satisfied with the response received and excited about the future. 

BLU Networks Portfolio

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