Many business owners make the mistake of thinking that they know what customers want better than their customers do. This is often not the case and can lead to businesses creating products or services that no one really wants.
The best way to find out what your customers want is to simply ask them, and then use their responses to drive your marketing efforts. You can also use customer feedback to grow your business in other ways, such as by improving your customer experience or by targeting new markets.
Let’s take a look at five (5) ways that you can harness the power of listening to your customers to improve customer service and satisfaction.
Ask questions of your customer
One thing that comes naturally to individuals is sharing of opinions and experience. A great way to start a conversation and engage with customers is by asking questions on social media. Not only does it allow you to learn more about your followers, but it also helps you to create content that is relevant to them.
It is vital that you ask relevant questions pertaining to your niche. If you own a fashion brand, it may be wise to ask your audience about their favorite colors, styles, taste. A travel company will ask their customers about their favorite destinations. Asking questions of your customers allow you to create content exclusively designed for your followers. By asking your audience what they want to know, you can give them the information that they are most interested in. Not only will this help you to create content that is relevant to your readers, but it will also help you to establish trust and credibility with your audience.
When it comes to content marketing, there is no one-size-fits-all approach. Understanding the problems, interests and desires of your customers places you in the utmost position to meet their needs.
Listen to your customers
One of the most important, but often overlooked, aspects of creating viral content is to simply listen to your customers. What are their interests? What are their pain points? What are their problems?
Listening to their problems brings a greater understanding of your customer’s needs and allows you to start creating content to suit them. When you create content that is genuinely interesting to your audience, they will share it with their friends and followers, which will help it go viral and contribute to your business growth.
Create content based on customer feedback
One of the best ways to create content that will be successful in driving traffic and engagement is to base it on customer feedback. This information will inform you about the various interest of the customer to create converting content.
When you create content based on customer feedback, you are able to provide your audience with information that is relevant to them and that they will find useful. This type of content is more likely to be shared and engaged with than content that is not based on customer feedback.
Feature customer stories
One of the best ways to grow your business is to feature customer stories. When you share the story of a real person who has used your product or service, it’s easy for readers to connect with your business and take notice. Not only is this type of content interesting to read, but it’s also highly shareable.
Customer stories are the perfect way to humanize your brand and show your audience that you’re more than just a faceless corporation. They also help to build trust and encourage potential customers to take the next step in their buying journey.
Promote popular content
When listen to your customers, ask questions and create great content, don’t be afraid to promote it. Share it on social media, email it to your subscribers, and post it on your blog. You can also use tools like Twitter Cards and Facebook Open Graph to help optimize your content for social media sharing.
You can also promote your content by targeting specific keywords and using paid advertising. When you target the right keywords, your content will show up in the search results, and people will be more likely to click through and read it. By promoting your popular content, you can help increase traffic to your website and blog.
Analyzing the increased traffic will help you to improve your marketing campaigns and eventually result in business growth.
Conclusion
As a business owner, it’s important to find ways to let your customers help drive your marketing. When customers feel invested in your company, they are more likely to be loyal and recommend you to others. This article outlined five (5) ways you can let your customers drive your marketing. Leave a comment below and let us know how you let your customers drive your marketing.
