It is difficult for small business websites and new websites to convert. Convert means getting a visitor to complete a predetermined or desired action, such as signing up for a newsletter or buying a product. These websites are unknown and lack the necessary domain authority to rank for broad keywords. In this article, we’re going to look at how longtail keywords help small business websites convert.
What are the basic types of broad and longtail keywords?
A keyword is a word or term that best describes the content on your post or page. A broad keyword is one or two words that describe your topic in a general sense. An example of a broad keyword is “Web Design”; this keyword will display a wide array of results on the Search Engine Results Pages (SERP).
A longtail keyword is a specific phrase in the range of three to nine words. An example of a longtail keyword is “Web Design for small businesses in Trinidad”; this keyphrase will show more specific results to the topic on the Search Engine Results Pages (SERP). These results will grab the attention of small business visitors in Trinidad looking for web design content.
What’s a keyword from a small business owner’s perspective?
Broad keywords bring high traffic and a lot of competition; Which makes it very difficult to rank on the top spot on Google. Longtail keywords return moderate or low traffic and search competition for a specific topic with invested visitors. Therefore it is easier to rank number one on Google by using longtail keywords.
In addition to using longtail keywords to rank number one on Google, small business website owners will need to employ a content strategy. A content strategy is the process of planning and developing your content on your website to convert visitors. Here is a great article to get you started; 5 tips for starting your content strategy for a small business by Aya Lanzoni.
Small business website owners should use longtail keywords to convert. Longtail keywords bring in less traffic than broad keywords but are more specific to the content and connect with a moderate number of visitors. With the inclusion of the content strategy tips to the longtail keywords, users will remain on the website longer and convert as they identify with your content.